David Beckham is not a name you typically associate with supplements. Yet, after decades at the highest level of professional football, and now stepping into a new chapter focused on longevity and health, Beckham has launched IM8 — a new range of supplements designed to make wellness simpler, more efficient, and, in his words, “a part of everyday life.”
Positioned as a serious competitor to AG1, IM8 is built around two products: the Ultimate Essentials powder and Longevity Capsules, aimed at covering the full spectrum of health needs — from gut health and immunity to cognitive support and energy. The ambition is clear: IM8 wants to be the daily ritual for anyone looking to future-proof their health.
But while the idea is compelling, the real question remains: Is IM8 truly worth it?
A Closer look at IM8
At first glance, IM8 is packaged perfectly for the modern wellness consumer: clean design, straightforward branding, and a focus on clinical validation. According to the brand, IM8 went through a 12-week clinical trial at the San Francisco Research Institute, monitoring biomarkers like blood micronutrient levels, gut microbiome composition, digestive health, and overall physical wellbeing.
This focus on clinical evidence is something we genuinely appreciate — especially in a market often saturated with vague promises and underdosed formulations. IM8 is also NSF Certified for Sport and Informed Sport Certified, meaning it has been independently tested for quality and banned substances, making it a credible choice for athletes and everyday consumers alike.
The Daily Essentials powder is essentially an all-in-one mix aiming to replace the mountain of supplements many people take daily. It covers vitamins, minerals, probiotics, antioxidants like CoQ10, adaptogens, and other functional compounds. Meanwhile, the Longevity Capsules offer a more targeted boost focusing on cellular health, resilience, and ageing support.
The concept is modern, thoughtful, and backed by a real team of experts — including doctors and microbiome researchers from institutions like Cedars-Sinai and the Mayo Clinic.
The price point: luxury wellness
Here is where things get a little more complicated.
IM8 is not positioned as a casual supplement. It is a premium product with a premium price tag — setting you back $90 USD (or more) for a 30-day supply of the Essentials powder alone. If you add the Longevity Capsules, the monthly cost climbs even higher.
Compared to AG1, which already sits at the higher end of the market, IM8 is just as expensive — if not slightly more so when combining both products. It clearly targets a specific customer: those willing to invest heavily in the idea of simplified, scientifically backed wellness.
And while we fully understand the appeal of “everything in one scoop,” we cannot ignore the fact that many consumers — especially in the Nordics — prefer a more conscious, curated approach to supplementation.
In our view, it is absolutely possible to achieve similar or even better results by eating a nutrient-rich diet and using a few carefully chosen, high-quality niche supplements tailored to your own body’s needs — often at a fraction of the price.
Our verdict: (perhaps) good idea, but not for everyone
There’s no doubt:
IM8 is a serious entry into the world of health optimisation. It is well-formulated, clinically tested, and carries the weight of Beckham’s brand and reputation. It will likely appeal to people who love convenience, strong branding, and the idea of a daily “health insurance” scoop.
However, for those who truly care about long-term health — and understand that one supplement cannot replace a healthy lifestyle — IM8 feels more like a lifestyle product than a true revolution in nutrition.
We appreciate the ambition behind IM8. It is well thought out, well-executed, and a far cry from the endless celebrity wellness gimmicks we often see. Still, for the more discerning Nordic consumer — who often values natural ingredients, simplicity, and science over celebrity — there are several other brands on the market that offer comparable (or even superior) quality at a much lower price point.
Ultimately, we applaud Beckham for raising the bar, but we remain loyal to a more personalised and down-to-earth approach to health: a balanced diet, smart supplementation, and listening to what your body actually needs — not just what looks good on Instagram.
